Privacy Policy

Last updated: January 8, 2026 (update as needed)

1. Overview

This Privacy Policy explains how Highpoint Estate Apartments (“Highpoint Estate,” “we,” “us,” “our”) collects, uses, and protects information when you visit HPEAPARTMENTS.com or contact us by phone, email, web form, or text message.

2. Information We Collect

Contact information: name, email, phone number, and message content you submit.
Leasing information: information you provide related to availability, tours, and applications.
Resident support information: maintenance request details and scheduling preferences.
Website usage data: basic technical information (e.g., browser type, device type, pages visited) via standard hosting logs and/or analytics (if enabled).

3. How We Use Information

To respond to inquiries, schedule tours, and provide leasing information.
To provide resident support and coordinate maintenance.
To improve website operations, security, and user experience.
To comply with legal obligations and enforce our Terms.

4. SMS/Text Messaging Privacy

If you choose to communicate with us by text message, we may use your phone number and message content to respond to your request, provide leasing updates, appointment confirmations, and resident support communications.

Important: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes.

5. Sharing of Information

We may share information only as needed to operate the business:

Service providers: hosting, communications providers, and property management systems that support operations.
Legal and safety: if required to comply with law, respond to lawful requests, or protect rights/safety.
Business operations: with vendors/contractors when necessary to fulfill a request (e.g., maintenance dispatch), subject to appropriate safeguards.

6. Cookies and Analytics

We may use cookies or analytics tools to understand website performance. You can control cookies through your browser settings.

7. Data Security

We implement reasonable administrative and technical measures to protect information. No method of transmission or storage is 100% secure.

8. Your Choices

You may request access, correction, or deletion of your information where applicable.
You may opt out of SMS messages at any time (see Terms for details).

9. Contact

Questions about this policy: Highpoint-Estate@hp-el.com (update if you use a different email).