Privacy Policy

Last updated: January 8, 2026

1. Overview

This Privacy Policy explains how Highpoint Estate Apartments (“Highpoint Estate,” “we,” “us,” or “our”) collects, uses, and protects information when you visit hpeapartments.com or communicate with us by phone, email, web form, or text message.

2. Information We Collect

Contact information: name, email address, phone number, and message content you submit.
Leasing information: information you provide about apartment availability, tours, applications, and move-in timing.
Resident support information: maintenance request details, scheduling preferences, and related service communications.
Website usage data: basic technical information such as browser type, device type, referring pages, and pages visited through standard hosting logs or analytics tools, if enabled.

3. How We Use Information

To respond to inquiries, schedule tours, and provide leasing information.
To communicate about apartment availability, applications, and move-in coordination.
To support resident communication, maintenance coordination, and property operations.
To improve website performance, security, and user experience.
To comply with legal obligations and enforce our Terms & Policies.

4. SMS/Text Messaging Privacy

If you choose to communicate with us by text message or opt in to SMS communications, we may use your phone number and message content to respond to your request, send leasing updates, confirm appointments, follow up on applications, and support resident communications.

Important: Mobile information, SMS opt-in data, and phone numbers collected for texting purposes will not be shared with third parties or affiliates for marketing or promotional purposes.

5. Sharing of Information

We may share information only as needed to operate the business and support your request:

Service providers: website hosting, email, communications platforms, maintenance coordination tools, and property management systems that support operations.
Operational support: with employees, contractors, vendors, or service partners when necessary to respond to leasing inquiries, tours, resident communications, or maintenance-related matters.
Legal and safety reasons: if required to comply with applicable law, lawful requests, or to protect rights, property, or safety.

6. Cookies and Analytics

We may use cookies, analytics tools, or basic hosting logs to understand how the Site is used and to improve performance. You may be able to control cookies through your browser settings.

7. Data Security

We use reasonable administrative and technical measures to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure.

8. Your Choices

You may contact us to request access to, correction of, or deletion of your information where applicable.
You may opt out of text messages at any time by replying STOP.
You may request help with SMS communications by replying HELP or by contacting us directly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes become effective when posted on this page with a revised “Last updated” date.

10. Contact

If you have questions about this Privacy Policy, please contact us at Highpoint-Estate@hp-el.com or call 888-810-HPEL.